Stern, B B.(1991). Advertising Form, Content, and Values: Lyric, Ballad, and Epic. Current Issues and Research in Advertising, 13(1-2), 79-103. doi:10.1080/01633392.1991.10504960
MLA CitationStern, Barbara B. "Advertising Form, Content, and Values: Lyric, Ballad, and Epic". Current Issues and Research in Advertising, 13.1-2 ( 1991 ): 79-103.
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