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Bibliographic Details
Authors and Corporations:	Stern, Barbara B., Gallagher, Katherine
In:	Current Issues and Research in Advertising, 13, 1991, 1-2, p. 79-103
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	79-103
ISSN:	0163-3392 2165-820X
DOI:	10.1080/01633392.1991.10504960
published in:	Current Issues and Research in Advertising
Language:	English
Subjects:	Industrial and Manufacturing Engineering Materials Science (miscellaneous) Business and International Management
Collection:	Informa UK Limited (CrossRef)

Advertising Form, Content, and Values: Lyric, Ballad, and Epic