The internal consumer response process: Towards an integrated conceptual model

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Bibliographic Details
Authors and Corporations: Hanekom, Janette, Barker, Rachel
In: Communicatio, 35, 2009, 1, p. 138-164
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 138-164
ISSN: 0250-0167
1753-5379
DOI: 10.1080/02500160902968943
published in: Communicatio
Language: English
Subjects:
Communication
Collection: Informa UK Limited (CrossRef)