A strategic analysis of the best television commercials ever produced (worldwide)

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Bibliographic Details
Authors and Corporations: Ysse, Johan C, Gustafson, Robert L
In: Communicatio, 24, 1998, 2, p. 2-10
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 2-10
ISSN: 0250-0167
1753-5379
DOI: 10.1080/02500169808537886
published in: Communicatio
Language: English
Subjects:
Communication
Collection: Informa UK Limited (CrossRef)