Authors and Corporations: | |
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In: | International Journal of Advertising, 7, 1988, 4, p. 343-355 |
published: |
Informa UK Limited
|
Media Type: | Article, E-Article |
Physical Description: | 343-355 |
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ISSN: |
0265-0487
1759-3948 |
DOI: | 10.1080/02650487.1988.11107075 |
published in: | International Journal of Advertising |
Language: | English |
Subjects: | |
Collection: | Informa UK Limited (CrossRef) |