| Authors and Corporations: | |
|---|---|
| In: | International Journal of Advertising, 9, 1990, 3, p. 205-218 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 205-218 |
|---|---|
| ISSN: |
0265-0487
1759-3948 |
| DOI: | 10.1080/02650487.1990.11107149 |
| published in: | International Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |