Twenty Years of Comparative Advertising in the United States

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Bibliographic Details
Authors and Corporations: Barry, Thomas E.
In: International Journal of Advertising, 12, 1993, 4, p. 325-350
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 325-350
ISSN: 0265-0487
1759-3948
DOI: 10.1080/02650487.1993.11104549
published in: International Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Collection: Informa UK Limited (CrossRef)