Sources of product information for Chinese rural consumers

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Bibliographic Details
Authors and Corporations: Chen, Qimei, He, Yi, Zhao, Xinshu, Griffith, David
In: International Journal of Advertising, 27, 2008, 1, p. 67-97
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 67-97
ISSN: 0265-0487
1759-3948
DOI: 10.1080/02650487.2008.11073041
published in: International Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Collection: Informa UK Limited (CrossRef)