| Title: | Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands; |
|---|---|
| Authors and Corporations: | , , |
| In: | International Journal of Advertising, 36, 2017, 3, p. 496-513 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 496-513 |
|---|---|
| ISSN: |
1759-3948
0265-0487 |
| DOI: | 10.1080/02650487.2016.1173765 |
| published in: | International Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |