APA Citation

Bhandari, M.(2018). What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. International Journal of Advertising, 37(1), 125-141. doi:10.1080/02650487.2017.1349030

MLA Citation

Bhandari, Manu. "What Does the Brand Say? Effects of Brand Feedback to Negative EWOM On Brand Trust and Purchase Intentions". International Journal of Advertising, 37.1 ( 2018 ): 125-141.

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