Rauwers, F.(2018). Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting. International Journal of Advertising, 37(5), 806-827. doi:10.1080/02650487.2018.1470918
MLA CitationRauwers, Fabiënne. "Investigating the Persuasive Impact and Underlying Processes of Interactive Magazine Ads in a Real-life Setting". International Journal of Advertising, 37.5 ( 2018 ): 806-827.
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