Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-l...

Saved in:

Favorite

Bibliographic Details
Title: Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting;
Authors and Corporations: Rauwers, Fabiënne, Voorveld, Hilde A. M., Neijens, Peter C.
In: International Journal of Advertising, 37, 2018, 5, p. 806-827
published:
Informa UK Limited
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 806-827
ISSN: 0265-0487
1759-3948
DOI: 10.1080/02650487.2018.1470918
published in: International Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Collection: Informa UK Limited (CrossRef)