Hyperboles in advertising: a serial mediation of incongruity and humour

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Bibliographic Details
Authors and Corporations: Huang, Ying
In: International Journal of Advertising, 39, 2020, 5, p. 719-737
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 719-737
ISSN: 0265-0487
1759-3948
DOI: 10.1080/02650487.2019.1686331
published in: International Journal of Advertising
Language: English
Subjects:
Collection: Informa UK Limited (CrossRef)