Nabi, R L.(2007). All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages. Communication Monographs, 74(1), 29-54. doi:10.1080/03637750701196896
MLA CitationNabi, Robin L. "All Joking Aside: A Serious Investigation Into the Persuasive Effect of Funny Social Issue Messages". Communication Monographs, 74.1 ( 2007 ): 29-54.
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