Construct comprehensiveness and cognitive complexity as predictors of the number and strategic adapt...

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Bibliographic Details
Title: Construct comprehensiveness and cognitive complexity as predictors of the number and strategic adaptation of arguments and appeals in a persuasive message;
Authors and Corporations: O'Keefe, Barbara J., Delia, Jesse G.
In: Communication Monographs, 46, 1979, 4, p. 231-240
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 231-240
ISSN: 0363-7751
1479-5787
DOI: 10.1080/03637757909376009
published in: Communication Monographs
Language: English
Subjects:
Collection: Informa UK Limited (CrossRef)