O'Keefe, B J.(1987). The pursuit of multiple objectives in face‐to‐face persuasive interactions: Effects of construct differentiation on message organization. Communication Monographs, 54(4), 396-419. doi:10.1080/03637758709390241
MLA CitationO'Keefe, Barbara J. "The Pursuit of Multiple Objectives in Face‐to‐face Persuasive Interactions: Effects of Construct Differentiation On Message Organization". Communication Monographs, 54.4 ( 1987 ): 396-419.
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