Advertising in a Foreign Language or the Consumers' Native Language?

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Bibliographic Details
Authors and Corporations: Nederstigt, Ulrike, Hilberink-Schulpen, Béryl
In: Journal of International Consumer Marketing, 30, 2018, 1, p. 2-13
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 2-13
ISSN: 0896-1530
1528-7068
DOI: 10.1080/08961530.2017.1363008
published in: Journal of International Consumer Marketing
Language: English
Subjects:
Marketing
Management Information Systems
Collection: Informa UK Limited (CrossRef)