Organizational Legitimacy, Corporate Social Responsibility, and Bottom of the Pyramid Consumers

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Bibliographic Details
Authors and Corporations: Randrianasolo, Arilova A.
In: Journal of International Consumer Marketing, 30, 2018, 3, p. 206-218
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 206-218
ISSN: 0896-1530
1528-7068
DOI: 10.1080/08961530.2018.1423661
published in: Journal of International Consumer Marketing
Language: English
Subjects:
Marketing
Management Information Systems
Collection: Informa UK Limited (CrossRef)