Chéron, E.(2018). Older Consumers' Adoption of Innovation in Japan: The Mediating Role of Cognitive Age. Journal of International Consumer Marketing, 30(4), 244-259. doi:10.1080/08961530.2018.1436481
MLA CitationChéron, Emmanuel. "Older Consumers' Adoption of Innovation in Japan: The Mediating Role of Cognitive Age". Journal of International Consumer Marketing, 30.4 ( 2018 ): 244-259.
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