Older Consumers' Adoption of Innovation in Japan: The Mediating Role of Cognitive Age

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Bibliographic Details
Authors and Corporations: Chéron, Emmanuel, Kohlbacher, Florian
In: Journal of International Consumer Marketing, 30, 2018, 4, p. 244-259
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 244-259
ISSN: 0896-1530
1528-7068
DOI: 10.1080/08961530.2018.1436481
published in: Journal of International Consumer Marketing
Language: English
Subjects:
Marketing
Management Information Systems
Collection: Informa UK Limited (CrossRef)