APA Citation

Hussein, R.(2018). Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity. Journal of International Consumer Marketing, 30(5), 288-303. doi:10.1080/08961530.2018.1455549

MLA Citation

Hussein, Rania. "Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity". Journal of International Consumer Marketing, 30.5 ( 2018 ): 288-303.

Remember to check citations for accuracy before including them in your work.