| Title: | Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of International Consumer Marketing, 30, 2018, 5, p. 288-303 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 288-303 |
|---|---|
| ISSN: |
0896-1530
1528-7068 |
| DOI: | 10.1080/08961530.2018.1455549 |
| published in: | Journal of International Consumer Marketing |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |