Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India

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Bibliographic Details
Authors and Corporations: Banerjee, Shubhomoy, Ghosh, Abhijit, Kagan, Albert, Chatterjee, Soumi
In: Journal of International Consumer Marketing, 31, 2019, 2, p. 147-161
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 147-161
ISSN: 0896-1530
1528-7068
DOI: 10.1080/08961530.2018.1479206
published in: Journal of International Consumer Marketing
Language: English
Subjects:
Marketing
Management Information Systems
Collection: Informa UK Limited (CrossRef)