An Empirical Study of Latitude of Quantity Acceptance (LQA) in an Emerging Economy: India

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Bibliographic Details
Authors and Corporations: Saini, Gordhan, Sahay, Arvind, Kalyanaram, Gurumurthy
In: Journal of Global Marketing, 31, 2018, 2, p. 111-127
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 111-127
ISSN: 0891-1762
1528-6975
DOI: 10.1080/08911762.2017.1413215
published in: Journal of Global Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)