| Title: | Does Image Matter While Shopping for a Smartphone? A Cross-Cultural Study of Indian and Canadian Consumers; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Global Marketing, 31, 2018, 2, p. 142-153 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 142-153 |
|---|---|
| ISSN: |
0891-1762
1528-6975 |
| DOI: | 10.1080/08911762.2017.1360431 |
| published in: | Journal of Global Marketing |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |