Cultural Meaning, Advertising, and National Culture: A Four-Country Study

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Bibliographic Details
Authors and Corporations: Czarnecka, Barbara, Brennan, Ross, Keles, Serap
In: Journal of Global Marketing, 31, 2018, 1, p. 4-17
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 4-17
ISSN: 0891-1762
1528-6975
DOI: 10.1080/08911762.2017.1376364
published in: Journal of Global Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)