APA Citation

Bhattacharya, A.(2019). Customer Experience in Online Shopping: A Structural Modeling Approach. Journal of Global Marketing, 32(1), 3-16. doi:10.1080/08911762.2018.1441938

MLA Citation

Bhattacharya, Arijit. "Customer Experience in Online Shopping: A Structural Modeling Approach". Journal of Global Marketing, 32.1 ( 2019 ): 3-16.

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