Rather, R A.(2019). Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration. Journal of Global Marketing, 32(2), 116-135. doi:10.1080/08911762.2018.1454995
MLA CitationRather, Raouf Ahmad. "Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration". Journal of Global Marketing, 32.2 ( 2019 ): 116-135.
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