Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration

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Bibliographic Details
Authors and Corporations: Rather, Raouf Ahmad
In: Journal of Global Marketing, 32, 2019, 2, p. 116-135
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 116-135
ISSN: 0891-1762
1528-6975
DOI: 10.1080/08911762.2018.1454995
published in: Journal of Global Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)