The Impact of Integration and Responsiveness on MNC Subsidiaries’ Market Orientation

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Bibliographic Details
Authors and Corporations: Qu, Riliang
In: Journal of Global Marketing, 25, 2012, 3, p. 127-140
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 127-140
ISSN: 0891-1762
1528-6975
DOI: 10.1080/08911762.2012.741960
published in: Journal of Global Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: Informa UK Limited (CrossRef)