adlr.link | Fachinformationsdienst (FID) für die Kommunikations-, Medien- und Filmwissenschaft

Bibliographic Details
Authors and Corporations:	Bruning, Ed, Saqib, Najam U.
In:	Journal of Global Marketing, 26, 2013, 1, p. 41-56
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	41-56
ISSN:	0891-1762 1528-6975
DOI:	10.1080/08911762.2013.779407
published in:	Journal of Global Marketing
Language:	English
Subjects:	Marketing Business and International Management
Collection:	Informa UK Limited (CrossRef)

Cultural Similarity and National Bias: An Assessment in an International Service Context