| Authors and Corporations: | |
|---|---|
| In: | Journal of Promotion Management, 14, 2008, 1-2, p. 1-2 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 1-2 |
|---|---|
| ISSN: |
1049-6491
1540-7594 |
| DOI: | 10.1080/10496490802515752 |
| published in: | Journal of Promotion Management |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |