Consumer Response to Sponsorships of the Performing Arts

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Bibliographic Details
Authors and Corporations: Dalakas, Vassilis
In: Journal of Promotion Management, 15, 2009, 1-2, p. 204-211
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 204-211
ISSN: 1540-7594
1049-6491
DOI: 10.1080/10496490902837650
published in: Journal of Promotion Management
Language: English
Subjects:
Marketing
Collection: Informa UK Limited (CrossRef)