External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Kim, Eunice, Eastin, Matthew S.
In: Journal of Promotion Management, 21, 2015, 3, p. 391-411
published:
Informa UK Limited
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 391-411
ISSN: 1049-6491
1540-7594
DOI: 10.1080/10496491.2014.996803
published in: Journal of Promotion Management
Language: English
Subjects:
Marketing
Collection: Informa UK Limited (CrossRef)