Empirical Analysis of Consumer Purchase Behavior: Interaction Between State Dependence and Sensitivi...

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Bibliographic Details
Title: Empirical Analysis of Consumer Purchase Behavior: Interaction Between State Dependence and Sensitivity to Marketing-Mix Variables;
Authors and Corporations: Novikova, Olga, Potapov, Dmitriy
In: Journal of Promotion Management, 24, 2018, 1, p. 25-38
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 25-38
ISSN: 1049-6491
1540-7594
DOI: 10.1080/10496491.2017.1346537
published in: Journal of Promotion Management
Language: English
Subjects:
Marketing
Collection: Informa UK Limited (CrossRef)