Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?

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Bibliographic Details
Authors and Corporations: Paul, Justin, Bhakar, Shailja
In: Journal of Promotion Management, 24, 2018, 2, p. 153-177
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 153-177
ISSN: 1049-6491
1540-7594
DOI: 10.1080/10496491.2017.1360826
published in: Journal of Promotion Management
Language: English
Subjects:
Marketing
Collection: Informa UK Limited (CrossRef)