Communicating With Nonprofit Publics In China: Applying the RISP Model to Prosocial Intentions

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Bibliographic Details
Authors and Corporations: Xiao, Anli, Overton, Holly, Li, Ruobing
In: Journal of Promotion Management, 25, 2019, 1, p. 82-107
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 82-107
ISSN: 1540-7594
1049-6491
DOI: 10.1080/10496491.2018.1427653
published in: Journal of Promotion Management
Language: English
Subjects:
Marketing
Collection: Informa UK Limited (CrossRef)