Consumer Culture and Political Ideology Plots in Social Media Campaigns

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Bibliographic Details
Authors and Corporations: Oyedele, Adesegun, Hernandez, Monica D., Backes, Kayla
In: Journal of Promotion Management, 25, 2019, 1, p. 108-127
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 108-127
ISSN: 1049-6491
1540-7594
DOI: 10.1080/10496491.2018.1427655
published in: Journal of Promotion Management
Language: English
Subjects:
Marketing
Collection: Informa UK Limited (CrossRef)