Factors Affecting Individual Decisions Based on Business Legitimacy

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Bibliographic Details
Authors and Corporations: Diez-Martin, Francisco, Blanco-Gonzalez, Alicia, Prado-Roman, Camilo
In: Journal of Promotion Management, 25, 2019, 2, p. 181-199
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 181-199
ISSN: 1049-6491
1540-7594
DOI: 10.1080/10496491.2018.1443308
published in: Journal of Promotion Management
Language: English
Subjects:
Marketing
Collection: Informa UK Limited (CrossRef)