Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceiv...

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Bibliographic Details
Title: Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk;
Authors and Corporations: Mathur, Manisha
In: Journal of Promotion Management, 25, 2019, 2, p. 200-224
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 200-224
ISSN: 1049-6491
1540-7594
DOI: 10.1080/10496491.2018.1443310
published in: Journal of Promotion Management
Language: English
Subjects:
Collection: Informa UK Limited (CrossRef)