| Title: | Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Promotion Management, 25, 2019, 2, p. 225-251 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 225-251 |
|---|---|
| ISSN: |
1049-6491
1540-7594 |
| DOI: | 10.1080/10496491.2018.1443311 |
| published in: | Journal of Promotion Management |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |