| In: | Journal of Promotion Management, 17, 2011, 1, p. 132-132 |
|---|---|
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 132-132 |
|---|---|
| ISSN: |
1049-6491
1540-7594 |
| DOI: | 10.1080/10496491.2011.560825 |
| published in: | Journal of Promotion Management |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |