Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising

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Bibliographic Details
Authors and Corporations: Pan, Po-Lin, Meng, Juan, Zhou, Shuhua
In: Journal of Promotion Management, 18, 2012, 2, p. 189-208
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 189-208
ISSN: 1049-6491
1540-7594
DOI: 10.1080/10496491.2012.668431
published in: Journal of Promotion Management
Language: English
Subjects:
Marketing
Collection: Informa UK Limited (CrossRef)