| In: | Journal of Promotion Management, 18, 2012, 4, p. ebi-ebi |
|---|---|
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | ebi-ebi |
|---|---|
| ISSN: |
1540-7594
1049-6491 |
| DOI: | 10.1080/10496491.2012.732843 |
| published in: | Journal of Promotion Management |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |