The Effectiveness of Empathy- Versus Fear-Arousing Antismoking PSAs

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Bibliographic Details
Authors and Corporations: Shen, Lijiang
In: Health Communication, 26, 2011, 5, p. 404-415
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 404-415
ISSN: 1041-0236
1532-7027
DOI: 10.1080/10410236.2011.552480
published in: Health Communication
Language: English
Subjects:
Communication
Health (social science)
Collection: Informa UK Limited (CrossRef)