The Importance of Campaign Saliency as a Predictor of Attitude and Behavior Change: A Pilot Evaluati...

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Bibliographic Details
Title: The Importance of Campaign Saliency as a Predictor of Attitude and Behavior Change: A Pilot Evaluation of Social Marketing Campaign Fat Talk Free Week;
Authors and Corporations: Garnett, Bernice Raveche, Buelow, Robert, Franko, Debra L., Becker, Carolyn, Rodgers, Rachel F., Austin, S. Bryn
In: Health Communication, 29, 2014, 10, p. 984-995
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 984-995
ISSN: 1041-0236
1532-7027
DOI: 10.1080/10410236.2013.827613
published in: Health Communication
Language: English
Subjects:
Communication
Health (social science)
Collection: Informa UK Limited (CrossRef)