| Title: | The reciprocal impact of both visual and verbal metaphors in advertisements: the moderating role of need for cognition; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Visual Literacy, 38, 2019, 4, p. 305-323 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 305-323 |
|---|---|
| ISSN: |
1051-144X
2379-6529 |
| DOI: | 10.1080/1051144x.2019.1611701 |
| published in: | Journal of Visual Literacy |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |