Rosengren, S.(2008). Publicity vs. Advertising in a Cluttered Environment: Effects on Attention and Brand Identification. Journal of Current Issues & Research in Advertising, 30(2), 27-35. doi:10.1080/10641734.2008.10505245
MLA CitationRosengren, Sara. "Publicity Vs. Advertising in a Cluttered Environment: Effects On Attention and Brand Identification". Journal of Current Issues & Research in Advertising, 30.2 ( 2008 ): 27-35.
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