The Influence of Spokesperson's Race in Relation to Accents Used in Television Commercials

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Bibliographic Details
Authors and Corporations: Lwin, May O., Wee, Chow-Hou
In: Journal of Current Issues & Research in Advertising, 22, 2000, 1, p. 67-83
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 67-83
ISSN: 1064-1734
2164-7313
DOI: 10.1080/10641734.2000.10505102
published in: Journal of Current Issues & Research in Advertising
Language: English
Subjects:
Marketing
Collection: Informa UK Limited (CrossRef)