APA Citation

Kennedy, R.(2001). Competing retailers generally have the same sorts of shoppers. Journal of Marketing Communications, 7(1), 19-26. doi:10.1080/13527260151077463

MLA Citation

Kennedy, Rachel. "Competing Retailers Generally Have the Same Sorts of Shoppers". Journal of Marketing Communications, 7.1 ( 2001 ): 19-26.

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